Mostly because it is.
I'll say it again. WHO CARES?!
Facebook has 500 million users
LinkedIn is closing in on 100 million
Twitter at 5 years has over 75 million
And yet, to many of Canada's largest charities, the social media policy is simple.
Nah, we're good. We'll...take a pass. I didn't just offer you a baloney sangwich
I'm talking about a media revolution here!!
Still good thanks. Please don't do it at the office.
Many have told me, we'll only invest in one.
So of course they're all on Facebook.
Let me outright state my bias.
I hate Facebook, it's too damn messy.
People don't want to do business next to drunken weekend pictures.
I know it's the best way to build awareness and community.
Business networking is my comfort zone, LinkedIn rules for this.
I know what everyone is there to do.
We do it, and get back to real life.
But even I see the need to be in the conversation.
I was speaking to a peer in charge of communicating with teenagers for a charity.
Her beat is schools and tweens.
She is banned from Facebook at the office.
She knows that even though she gets paid, she is a fraud. She doesn't exist.
And it's killing her.
At this point most of you reading this know that social media is here to stay
And while it stays it's changing the world.
You are in the VAST minority. Don't kid yourself.
Why am I telling you this?
1) I'm BEGGING you to help my favourite charities catch up. Be ready for the call.
2) Join me for a cup of tea while we watch the Luddite Captain sink the Titanic
Should be fun.
So! Pl
ease take Digital Leap through the roof! 
My beloved CSI
You are a daily inspiration
And I covet you daily
I'll send more people your way to be terrified at what you represent...
The titans of social media in my tiny little world contin
ue to stomp around... making trouble and disturbing web 1.0 users
I will gratefully watch,
listen and learn.
Congrats though Twitter.I would have come to the party
but my typewriter is out of ribbon...
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