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Mission: Promote purposeful passionate people to help them reach professional and personal potential while enjoying life to the fullest. DISCLAIMER: This is a PERSONAL blog. Views expressed are my own. Names listed have given permission.

Tuesday, February 28, 2012

Platinum Service - When a brand loves you back

Anyone who knows me knows, I love being a member of Zipcar

For the pa
st few years
I haven't paid for gas
Driven a bunch of new cars
Bought one of the car types for my fami
And enjoyed what I call "gold-le
vel service"

Today, Zipcar loved me b

Busy day, leading into busy evening
Rushing out to my Zipcar, I see someone has left a bag in the car, annoyed I go to move it to the back seat and realize....

It's got my name on it.

You can't spell swagger without swag!
Yes I tweet and post about the amazing service I get, the dollars I save and fun I have
but it's because they always over deliver - one never expects the brand to care...

My wife loves water bottles
My little boy loves this car
I got a handwritten note that reminded me there is a level above gold - But is platinum service avail
able to the rest of us?

You bet it is - join Zipcar!
I've officially referred about a dozen people
but I've helped dozens more join and enrich their lives, and keep their carbon footprint low...

Zipcar Toronto team.... you rock!

Thanks for going over and above!

Love Paul

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  1. Love hearing of really good examples of companies loving back. They resonate so well and can really help mitigate a negative perception (not that ZipCar has to worry about that).

    It's great how a simple gesture moves an experience from status quo/forgettable to worthy of sharing with the world, and how lovely a light that shines on the company.

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